Do you remember your favorite childhood Coca-Cola commercial? Well, Coca-Cola has been in business since 1886 so no matter what age group you’re in, you’ve probably had a coke and a smile.
Coca-Cola commercials have evolved over the years while promoting diversity and inclusion, as the company began creating new products promoting culturally sensitive advertisement and marketing strategies to satisfy consumer demands that dates back to 1955.
According to Coca-Cola Company, Mary Alexander, the first African American woman appeared in a Coca-Cola advertisement, sparking diversity and inclusion during the American Civil Rights Movement. Suffice it to say, Coco-Cola showing consistency of promoting diversity, recently received a perfect score on Human Rights Campaign’s corporate equality index.
Coca-Cola brands have expanded from the single “refreshing drink” to dairy, coffee, tea, juice, sparkling soft drinks, water, and plant-based products.
Fred Clarke, department manager for 1 of 10 top local warehouse stores in South Florida, began offering his experience of consumer supply and demand with Coca Cola products, during the current pandemic.
“Although our merchandise is sold in bulk and discounted prices, the current pandemic has forced our department to set limits on bulk purchasing in an effort to preserve the supply”, said Clarke.
According to the U.S. Food and Drug administration February 18, 2021 press release, Janet Woodcock, M.D., acting commissioner of food and drugs announced that there was no scientific evidence that COVID-19 is transmitted through food packing, prompting Coca-Cola distribution centers to heighten COVID-19 safety measures while ensuring efficacy of supply and demand for consumers, and wholesale centers.
Clarke, while sharing his experience and 23 year anniversary in the industry, began offering his favorite uses of the Coca-Cola beverage.
“It’s one of my favorite drinks that I use for chasers if I’m drinking an adult beverage, or just on a hot sunny day, just sipping on some coke with some ice.”
Coca-Cola’s brand is more than just a beverage company, it’s a Coca-Cola System coupled with a Coca-Cola Foundation that supports equity, inclusion, diversity while supporting communities and families in their time of need, offering employment opportunities, scholarships and philanthropic giving.
According to Market Line Industry Profile on Soft Drinks in the United States, “As of December 2020, Coca-Cola operated 32 owned principal concentrate and syrup plants, 97 owned and 12 leased principal beverage manufacturing/ bottling plants and 120 owned and 154 leased distribution and storage warehouses. As of December 2020, it also operated 1,743 leased retail stores. The company distributes products in over 200 countries and territories through distributors, independent bottling partners, wholesalers, retailers, and its owned or controlled bottling and distribution operations to two billion customers per day.”
For more information on the Coca-Cola Foundation visit https://www.coca-colacompany.com/shared-future
References
MarketLine Industry Profile: Soft Drinks in United States. (2021). Soft Drinks Industry Profile: United States, pg.28 https://eds-s-ebscohost-com.oclc.fullsail.edu/eds/pdfviewer/pdfviewer?vid=3&sid=f06d5f1a-1637-47af-9036-2d869be218ee%40redis
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